Meet Moxie

We’re a brand for anyone who has ever
been told they were “too much.”

At Moxie, we believe the boldest thing you can be is yourself. We’re a lifestyle brand on a mission to empower everyone to own their vibe—loudly, proudly, and without ever asking for permission. Whether you're rocking our wearables or styling your space (more on that soon!), Moxie exists to remind you that your voice, your energy, your style – your weird, wild, wonderful self – are more than enough.

Our Story

Founded by Rachel Nelson, the powerhouse behind one of Detroit’s most badass design studios, Concetti, Moxie was born from over a decade of helping people design their dream spaces and businesses, and, in the process, step into their most authentic selves.

Through helping countless clients turn their homes into personal sanctuaries, and turn their businesses into personality-packed spaces, Rachel realized something profound: design isn’t just about beautiful things and rooms —it’s about healing, self-expression, and reclaiming who you were before the world told you to tone it down. It’s about coming home to yourself.

Moxie is her love letter to that inner child in all of us—the one who danced too freely, laughed too loud, and dreamed without limits.

Be
Boldly
You

What's NExt

We’re kicking things off with a bold collection of wearable merch, just in time for Pride Month. But we’re just getting started.

Expect themed drops of home décor, joyful everyday objects, and dope collaborations. Our signature Dopamine Drops will offer moments of color and confidence, curated by an award winning design studio, each item selected to pass the “does this feel like a hug from your higher self?” test.

We’re here to help you build a life that looks and feels like you. From head to toe, floor to ceiling.